"I think if Clif Bar wants to take a public stance against risk taking," says climber Alex Honnold, "that's their right." Photo:Drew Kelly
Last week, Clif Bar, the California organic energy food company, dropped five climbers from its athlete team, including the sport’s biggest name, Alex Honnold, the 29-year-old best known for his daring unroped ascents of huge walls. The news, first reported byRock and Ice, came as a surprise within the climbing community. After all, Clif’s logo is a climber hanging off a rock wall.
According to an anonymous source cited byRock and Ice, the decision was in response to a new documentary,Valley Uprising, that chronicles therebel spirit of climbers in Yosemite National Parkover the past 50 years. Clif sponsored the film, which features all five of the dropped athletes: Timmy O’Neill, Steph Davis, Dean Potter, Cedar Wright, and Honnold. Among other things,Valley Uprisingcelebrates free soloing (that is, climbing without a rope) and BASE jumping, two of the sport’s most dangerous activities.
As news of the firing rippled across the outdoor industry, reactions to Clif’s seemingly abrupt move were mixed. Many observers noted that.....READ MORE